Trimedia Communications opens agency in Second Life
Trimedia Communications is the first European PR agency group to open a branch in the online community Second Life. The Trimedia World is to become the central virtual meeting place for media professionals and people interested in PR and marketing.
Trimedia Communications is the first European PR agency group to open a branch in the online community Second Life. The Trimedia World is to become the central virtual meeting place for media professionals and people interested in PR and marketing.
Trimedia customers are offered the opportunity to exhibit their products or campaigns in the building's showroom and thus present their brands in a three-dimensional space. In addition, regular discussion rounds are held on the subject of PR 2.0 and online journalism.
With The Trimedia World, the agency, which also has five offices in Switzerland, aims to drive and help shape developments on the social web. Martin Zahner, CEO of Trimedia Communications Switzerland, sees Second Life as an important part of Public 2.0, "which is changing the use of the Internet according to new communication rules".
Second Life as a presentation platform
In addition to renowned brand companies, numerous European media, journalists and PR specialists are settling in Second Life. According to a press release from Trimedia, The Trimedia World offers media-interested avatars and Trimedia customers an interactive presentation platform.
A central Second Life kiosk with all relevant publications that report within the online world is also being planned on the European island. The avatars also have the opportunity to post related news on pinboards and link to their own blogs and websites.
Trimedia customers are offered the opportunity to exhibit their products or campaigns in the building's showroom and thus present their brands in a three-dimensional space. In addition, regular discussion rounds are held on the subject of PR 2.0 and online journalism.
With The Trimedia World, the agency, which also has five offices in Switzerland, aims to drive and help shape developments on the social web. Martin Zahner, CEO of Trimedia Communications Switzerland, sees Second Life as an important part of Public 2.0, "which is changing the use of the Internet according to new communication rules".
Second Life as a presentation platform
In addition to renowned brand companies, numerous European media, journalists and PR specialists are settling in Second Life. According to a press release from Trimedia, The Trimedia World offers media-interested avatars and Trimedia customers an interactive presentation platform.
A central Second Life kiosk with all relevant publications that report within the online world is also being planned on the European island. The avatars also have the opportunity to post related news on pinboards and link to their own blogs and websites.
