Trendcommerce: Change of management and market entry in the address database sector
The St. Gallen-based dialog marketing company Trendcommerce Group is entering the address database market with the national personnel database B2C-Excellence. Effective December 1, 2008, the sales responsibilities for marketing addresses and direct marketing services previously handled by Datapuls were transferred to Trendcommerce. As part of this consolidation of responsibilities, Patrick Hersche also joined Trendcommerce.
The St.Gallen dialog marketing company Trendcommerce Group is entering the address database market with the national personnel database B2C Excellence. On December 1, 2008, the sales competencies for marketing addresses and direct marketing services of Datapuls were transferred to Trendcommerce. As part of this bundling of expertise, Patrick Hersche also moved to Trendcommerce. He will work there as sales manager and head of database marketing.
In future, Trendcommerce will provide its customers with geographical, socio-economic and demographic information. According to the company, self-developed analysis methods will be used to better identify target group potential.
The company is expanding its sales activities in Switzerland and has therefore recruited Patrick Hersche to strengthen its sales team. The new Head of Sales and Database Marketing will take over the day-to-day business from his predecessor Helmut Hartinger and is to expand the new target group addresses division.
Helmut Hartinger is moving from the Group to self-employment. Together with Bernhard Simet, he founded the agency Die Offensive with a focus on non-profit organizations.
In future, Trendcommerce will provide its customers with geographical, socio-economic and demographic information. According to the company, self-developed analysis methods will be used to better identify target group potential.
The company is expanding its sales activities in Switzerland and has therefore recruited Patrick Hersche to strengthen its sales team. The new Head of Sales and Database Marketing will take over the day-to-day business from his predecessor Helmut Hartinger and is to expand the new target group addresses division.
Helmut Hartinger is moving from the Group to self-employment. Together with Bernhard Simet, he founded the agency Die Offensive with a focus on non-profit organizations.
