Breaking with tradition

The restructuring at PubliGroupe, the resignation of Daniel Strobel as Publimedia CEO and, in particular, the question "Publimedia - quo vadis?" are keeping publishers busy. Some were hoping to get answers at the Publicitas publishers' conference in mid-June. But so far there has been no announcement. The reason: "The publishers' conference will not take place in June," says Christian Gartmann, Head of Media Partners Relations & Marketing. "We are planning to merge it with the Publimedia Forum and hold it in the fall." He does not give a reason. But he knows the benefits of such events. He describes it as follows: "A lot of information can be communicated to a larger group with a small amount of time and the partners appreciate the opportunity to network." However, he has obviously already received inquiries from concerned publishers. In any case, he is reassuring: "We will not let contact with our publishing partners break off. We are already maintaining them bilaterally."
So if you want answers from PubliGroupe, it's best to pick up the phone. Or wait for the Publimedia Forum on September 24, 2008 in Zurich-Oerlikon. (mk)