Top mobile sites continue to gain reach

In addition to the reach and target group data of 115 Swiss websites and networks, the current publication again contains data on a good 50 mobile sites, iOS and Android apps.

Order of the top 5 web offers unchanged

With the more extensive Net-Metrix profile data set, target groups on the Internet can now be analyzed even more precisely and campaigns better planned, especially on individual mobile offerings. The potential here is considerable: A total of 5.8 million people over the age of 14 can be reached via the Internet in Switzerland. The reach of the largest web offerings and in particular the top mobile sites and apps is also continuing to increase for the most part. Compared to the previous wave, however, the order of the offerings within the first places often remains unchanged. Among the web offerings, local.ch remains the largest Swiss platform with 47.5 percent reach, ahead of Search.ch in second place and 20min.ch - D-CH in third place.

Top 5 Mobile Sites, iOS and Android Apps

In the case of mobile sites, reach is growing for all of the top 5 ranked offerings. In the same order as in the last publication of the currency study, the mobile site of 20min.ch D-CH with 24.6 percent monthly reach is ahead of the mobile site of Blick Online (21.6 %) and Local.ch (18.3 %).

The ranking of the biggest apps is also stable. In first place among the iOS apps, 20min.ch - D-CH is again ahead with a reach of 661 thousand. The field of Android apps is led by local.ch with 423 thousand users per month. It is noticeable that the same brands are represented in the Android and iOS apps: Both apps of 20min.ch - D-CH, local.ch, Zattoo and Search.ch are in the top 5 of the two operating systems. In the ranking of iOS apps, the phone app of Blick News is also in the top group, and in the top Android apps, the universal app of 20min.ch - W-CH takes this place.

Top 5 web offers - unique users per month

With a reach of 47.5 %, Local.ch ranks first among the web offerings and reaches the most users in Switzerland in an average month. In 5th place is srf.ch. The offering reaches 37.5 percent of Swiss online users each month.
 

Top 5 web offers - unique users per day

Looking at the daily reach, it is not surprising that the news portals occupy the top ranks; only on the 5th place comes the web offer Local.ch, which is right in front in terms of monthly reach. Nearly one million users access information on the news portal 20min.ch - D-CH every day.

Top 5 iOS apps

The 20min.ch - D-CH iOS phone app achieves the highest number of users per month among Swiss apps (iOS and Android) with 661'000. The iOS app from Local.ch takes second place, followed by the live TV app from Zattoo, which has around 360'000 unique users per month.
 

Top 5 Android Apps

Among the Android apps, the universal app from Local.ch wins the race and reaches the most Android app users with 423'000 users. 20min.ch is represented twice in this ranking: once the Swiss German offering in 2nd place (5.7 %) and in 5th place the Swiss French offering with a reach of 1.5 percent.
 

Highest relative growth of mobile offerings

Small but mighty: from 12'000 users just six months ago, the Watson Android app has almost doubled in size, reaching 22'000 users on phones and tablets according to the latest publication. Homegate.ch has 2 apps with strong growth: the iOS phone app, which has grown from 29'000 to 55'000 users, and the iOS tablet app, which is now used by 12'000 users.