"Top 150 Swiss media" with comprehensive cross-media documentation
The new edition of the reference work for the communications industry, «Top 150 Swiss Media,» has been published. An accompanying CD lists all relevant contacts—both on the editorial staff and at the publishing house—along with all technical specifications, prices, and discount options for advertising. In addition, the cross-media section has been further expanded.
The more diverse the media landscape becomes, the greater the desire of marketing experts, PR specialists and media planners for simple working principles. Under the name "Top 150 Swiss Media", the two Swiss specialist publishers Media-Daten AG and Edition Renteria SA have therefore created a concentrated and clear reference work for the communications industry. An enclosed CD lists all the relevant contacts both on the editorial side and in the publishing house, supplemented by all the technical details, prices and discount options in the advertising sector. Thanks to various search and display options, the data can be easily prepared for daily media work. Media plans, for example, can be quickly calculated using rough costing and integrated directly into office documents. The user-friendly tool lists all relevant data on the more than 100 most important print titles and the 40 most important electronic media in Switzerland.
The cross-media section was further expanded in the 2009 edition: with suggestions and comments on Swiss cross-media documentation. Representatives of the most important providers as well as representatives of the relevant associations indicate what criteria must be met in order to present the increasingly important cross-media campaigns in a meaningful way. In addition, a case database is presented as well as the current view of Swiss cross-media offerings.
Order this informative and practical resource for the Swiss media industry now directly from Edition Renteria SA. Members of the patron associations BSW, SWA and Schweizer Presse receive the book with integrated CD at a special price (CHF 98 instead of 148).
Edition Renteria SA, 8045 Zurich, 044/ 451 46 47, Fax 044/ 451 36 38.
www.renteria.ch
[email protected]
The cross-media section was further expanded in the 2009 edition: with suggestions and comments on Swiss cross-media documentation. Representatives of the most important providers as well as representatives of the relevant associations indicate what criteria must be met in order to present the increasingly important cross-media campaigns in a meaningful way. In addition, a case database is presented as well as the current view of Swiss cross-media offerings.
Order this informative and practical resource for the Swiss media industry now directly from Edition Renteria SA. Members of the patron associations BSW, SWA and Schweizer Presse receive the book with integrated CD at a special price (CHF 98 instead of 148).
Edition Renteria SA, 8045 Zurich, 044/ 451 46 47, Fax 044/ 451 36 38.
www.renteria.ch
[email protected]
