"The Executive Talk" - CNN Money Switzerland launches new format
CNN Money Switzerland is developing the program further and launching a new weekly program: In "The Executive Talk," Editor-in-Chief Urs Gredig looks behind the facts and figures with leaders, talks to them about their challenges and what drives them in their daily work.
The new format will launch on Thursday, April 19, 2018, from 8:00 to 9:00 p.m. with Josef Ackermann, doyen of the Swiss financial world, as guest and will be repeated on Sundays from 7:00 to 8:00 p.m. each day. With Net+ and Zattoo, two new providers are also broadcasting the CNN Money program.
CNNMoney Switzerland has been on air since January 24, 2018. The team produces three live shows a day, which are broadcast between 6:00 and 9:00 pm. These are supplemented by short news bulletins and themed shows ranging from technology to culture. Among the 250 guests so far have been three members of the Swiss Federal Council, foreign heads of state, various presidents and CEOs of SMI companies and chairmen of international organizations. Highlights have included banker Boris Collardi, Vas Narasimhan, CEO Novartis, and Ulrich Spiesshofer, CEO ABB, as well as Formula 1 legend Bernie Ecclestone, DJ superstar David Guetta, Nobel Prize winner Joseph Stiglitz, and His Serene Highness Hereditary Prince Alois von und zu Liechtenstein.
"We are very excited about the successful launch of CNNMoney Switzerland," Greg Beitchman, vice president, content sales and partnerships, CNN International Commercial, said in a statement. "The team is doing excellent journalistic work and is innovative in introducing new and exciting broadcast formats. CNN Money Switzerland is an important component of our international strategy regarding partnerships and demonstrates our commitment to a new kind of product for Swiss audiences and advertisers."
Christophe Rasch, founder and CEO of CNN Money Switzerland, takes stock: "After the successful launch, we will now also intensify our marketing activities in order to continuously expand our community. We won't have meaningful figures for a few months, but our initial analyses show that we are reaching our target audience with our content. Of course, not everything is running perfectly yet, and we'll be adding even more dynamism to our programming with technical and content adjustments. This includes, among other things, the new format "The Executive Talk" and more providers broadcasting the program from CNN Money Switzerland."
