The Cover Media stands on its own feet

Marketer Radiotele and The Cover Media are working together. One hundred days after the start of the collaboration between The Cover Media and Radiotele, both partners are pleased with the results. In the experience of Hans-Ueli Zürcher, head and co-owner of the Basel-based marketer, however, a misunderstanding has spread in the market. "The impression seems to have arisen that we are just a branch of Radiotele." This is not the reality. "We are still an independent marketing company that operates independently of Radiotele," says Zürcher. The cooperation only relates to the back office and the processing of orders with the broadcasters. "As far as communication with the customer market is concerned, The Cover Media operates completely autonomously," Zürcher emphasizes.
As a reminder: As of April 1, the crisis-ridden The Cover Media had agreed a contractual back-office cooperation with Radiotele. Since this date, all spot bookings have been made via Radiotele. However, the links do not go any further. "There are no financial ties between the companies," Zürcher clarifies.
Remains his own lord and master: Hans-Ueli Zürcher.