Test phase over - as of now Blick.ch blocks all visitors with adblocker
After a brief trial period, Blick.ch is now rolling out a site-wide mobile strategy to combat ad blockers.
Just a few days after the start of the test phase, Blick.ch is switching to normal operation and no longer allows visitors with activated adblockers on its own platform. While the block applied temporarily and on a trial basis to only 30 percent of visitors (Werbewoche.ch reported), all users have been blocked since Wednesday unless they use an adblocker and explicitly deactivate it for Blick.ch. Ringier confirmed this to Werbewoche.
The home page can still be visited without the corresponding display. In the article view, however, the adblocker notice will now block the view. Readers can then either deactivate the adblocker or surf the portal ad-free for a month for 6.90 francs. (hae)
