Telezüri relies on "Local-Crossmedia

Planetactive Zurich has realized a photo contest for Telezüri as a cross-media promotion via mobile, TV and web. The competition has "Swiss mountain peaks" as its theme and runs from February 17 to April 15 at www.telezüri.ch. The competition is promoted via TV spots, on the website itself and in the newsletter. The pictures are submitted via MMS and then rated by users on the website. The pictures with the highest ratings will be permanently available as e-cards. At the same time as the dm photo contest, a series of promotions will be launched to increase user involvement and expand the marketing reach. Since the launch of the platform in September 2005, Unique users have already doubled, according to the release.