Tele Züri: More viewers in 2009
Tele Züri increased its viewership in 2009. Just under half a million people watched the Zurich regional station every day last year. This represents a 5.9 percent increase over the previous year. In the greater Zurich area, the station has the second-highest reach among TV stations, behind Swiss Television.
Tele Züri made particular gains among 15- to 49-year-olds. In this age segment, the station recorded 11.4 percent or 23,100 more viewers per day compared to 2008 (net reach German-speaking Switzerland; age: 15-49). In the greater Zurich area, Tele Züri had the highest reach in 2009 after SF1 and SF2 (1. SF1: 661,140; 2. SF2: 457,900; 3. Tele Züri: 403,200). The regional channel had 39,700 more viewers than the fourth most popular station RTL, and 89,900 more viewers than Sat 1 and Pro 7 (net reach Greater Zurich area; 24 hours; former Tele Züri license area). With an average viewing time of 19.3 minutes, Tele Züri was in first place in the greater Zurich area between 6 and 7 pm. In terms of usage, the channel was ahead of SF1 with 19.1 minutes and RTL with 13.7 minutes (usage per viewer 6 to 7 p.m.; greater Zurich area; former Tele Züri license area; 1,419,500 people). In 2010, Tele Züri, the largest regional TV station, will be available in 1,248,749 households in Switzerland. The technical reach is now 2,769,248 people.
(Source: Publica Data).
