Teads and VICE Media: Exclusive global cooperation
Teads announces an exclusive partnership with VICE Media to deliver both video and display advertising across all VICE brands.
VICE focuses on exceptional storytelling that is very different from other media. As a result, the media company is a leader in the production and distribution of high-quality content for millennials, reaching hundreds of millions of young people every month.
The collaboration with Teads enables VICE to increase the monetization of its online spaces through innovative video and display ad formats. These ad spaces are available through both VICE's sales team and Teads.
Alex Payne, VP Global Programmatic Solutions at VICE: "At VICE, we look forward to further expanding our collaboration with Teads. The company has a proven track record of reliably and consistently delivering high-quality video content from advertiser brand companies that respects the user experience and achieves outstanding results. We see Teads as part of our international growth strategy designed to work with global advertisers."
Alex Savic, Managing Director of Teads Switzerland: "We are excited to deepen our relationship with VICE Media. As one of today's most important media companies, VICE is playing a key role in shaping the issues and culture of Millennials, appealing to a generation that identifies with authentic content and expects advertising experiences that match and are relevant to that content. With Teads' suite of products, this VICE audience will engage with brands they care about through ad formats optimized for mobile devices. In addition to unique and innovative ad formats, Teads is opening up access to publishers like VICE to its market-proven advertising system, which is designed to deliver optimal results. By using Teads Publisher Suite, media companies can autonomously access real-time reporting and optimized analytics, benefit from unique AI-assisted decision making in programmatic ad sales, and implement ad playout to drive results."
This partnership is another milestone in Teads' quest to work with the world's best media brands. The company now reaches 1.4 billion people worldwide. For brands and advertisers, Teads provides high-quality, branded environments on well-known media titles and is a founding member of the IAB Gold Standard.
Alex Savic, Managing Director of Teads
Teads is the global media platform. By bringing together the world's best publishers, Teads can deliver advertising to over 1.4 billion people every month - embedded in professionally produced content. Using Teads Studio's innovative technology and AI-driven optimization, Teads' end-to-end platform makes targeted advertising possible along the entire marketing funnel. Teads has redefined digital advertising, banishing outdated ad experiences from the market by raising quality standards. This benefits users, publishers and advertisers alike. With more than 750 employees in 26 countries, Teads cooperates with leading brand companies, agencies and publishers worldwide.
