Keyboard shortcuts with a deeper meaning
The artwork «Shortcut No. 5» by Hugo Orlandini plays with word and symbol abbreviations. It will be on display starting October 17 on the 17-meter-long, 2-meter-high billboard (17Zwei) under Zurich’s Hardbrücke.
The everyday use of computers, smartphones and tablets has influenced our writing behavior and our way of expressing ourselves. Building on this, Cuban artist Hugo Orlandini creates contemporary works of art by creating collages of new characters and keyboard shortcuts. Orlandini uses the vocabulary of this sign language to explore social and political issues.
The work is the 13th in the series of the art project 17Zwei, a cooperation project between Deutsche Bank and the Zurich University of the Arts. The public vernissage in the presence of the artist will take place on October 17 at 5 p.m. in Café Segafredo under Zurich's Hardbrücke.
Hugo Orlandini
