Tamedia and NZZ rely on paywalls on the Internet
Tamedia and NZZ have high hopes for paid online media offerings. The example of The New York Times, which has successfully introduced a paywall for its online content, is encouraging.
This step will be thorny, but is feasible, said Pietro Supino, publisher and Chairman of the Board of Directors of Tamedia, according to SDA on Tuesday at the Epiphany Conference of the Swiss Media Association in Zurich. It was important to find a solution with the SRG.
The NZZ is also relying heavily on the online card. It will revise its website in the first quarter of 2012 and introduce a payment barrier online as part of this, as NZZ Group CEO Albert P. Stäheli said. There will still be free offers on the web. Anyone accessing more than 20 NZZ articles per month will have to pay. The digital revolution, including in the editorial area, is a huge cultural change for the 230-year-old NZZ.
Supino and Stäheli focus on quality in print and online. For Tamedia, this also includes investigative journalism. Five journalists will take part in the "Summer Investigative Reporting Program" pilot project in New York in July. A maximum of 25 participants from all over the world can take part.
> Publishers and SRG ready for constructive cooperation online
