Tamedia declares war on ad fraud and relies on the IAB tool Ads.txt
Tamedia is committed to the fight against online advertising fraud and is one of the first media groups worldwide to implement the Ads.txt initiative of the international online advertising association IAB.
This ensures that advertising customers only receive traffic that actually comes from Tamedia sites. The new Ads.txt tool is to be used on all Tamedia online portals. It has already been introduced at 20 Minuten, Newsnet, Tutti and Doodle, and the other Tamedia portals will follow before the end of the year.
Ads.txt was developed by the international online advertising association IAB and made available to its members. The Ads.txt file works in a simple way: In the file, inventory providers such as Tamedia's 20min.ch list all authorized digital sellers (abbreviated to "ads"). This enables advertisers to ensure that they only buy traffic via programmatic advertising that actually comes from Tamedia sites. The Ads.txt file can be viewed by all Internet users, thus ensuring maximum transparency.
