Tamedia examines merging print and online for regional titles
Tamedia is exploring the possibility of merging the print and online editorial teams at its regional publications. The merger is expected to result in cost savings.
Within the Group, experience with convergence has been good so far, said Group CEO Martin Kall at a telephone conference on Thursday. According to Kall, it is possible that all of Tamedia's regional titles will have convergent editorial teams in the future. These would then serve all channels of the respective brand from a single source, as the Tamedia boss explained. "However, there is no general master plan for this." Each situation will be considered individually.
At the Tages-Anzeiger, several project teams are currently working on merging the various editorial offices. Kall assumes that the most important decisions will have been made by the end of the year at the latest. However, the actual implementation is likely to take until the end of 2013.
One important aspect of merging the print and online editorial teams at the Tages-Anzeiger is the cost. "The merger will definitely lead to cost savings," said Kall. How high these will be, however, remains to be seen. (sda)
