Tamedia launches new portal for agencies and advertising clients

www.mytamedia.ch provides information and offers on all media of the major Zurich publishing house Tamedia. Media data, rate information, production guidelines, dates and cross-media news from the media and advertising market can be called up with just a few clicks, according to the press release. Agencies and advertising customers are thus provided with all data on all Tamedia media centrally. The website is clearly structured by media category and offers good user guidance and a search function. In terms of design, the corporate design of Tamedia has been extended without neglecting the recognition of the parent company. Planetactive, the Zurich agency for Internet-based marketing communication, is responsible for the realization. The information portal is based on a content management system (CMS), which is operated decentrally by editors and webmasters of the respective media. The development is based on the open source CMS Typo 3.