Tamedia with a new brand identity

The Swiss media group will be appearing with a new logo and an all-round renewed brand world from 2017. The logo symbolizes a T, which is based on the historic lettering of the Tages-Anzeiger and at the same time points to the digital future with its design language. The T is applied without the lettering and becomes Tamedia's sole figurative mark. It stands for the common values, qualities and goals and connects all media, services and employees.

With the claim "Stay curious", "Sois curieux", "Stay curious", Switzerland's largest media group is addressing its 5.4 million customers and users in this country directly. The typography does justice to digitalization by being usable on all systems and devices. The visual language and color scheme support Tamedia's new appearance with three fresh, modern colors and show people in their everyday digital lives.

Tamedia Advertising with new logo as early as November

The new appearance goes hand in hand with organizational changes that have been announced for some time: From November 2016, the media group will serve its advertising customers centrally under the Tamedia Advertising brand - and will offer all services from a single source in the future. Tamedia Advertising will already appear under the new brand from November 17, 2016. All other divisions of the media group will use the new branding from January 17, 2017. The Group's new appearance will have no impact on the individual media and brands.

Cooperation with Zurich agency Made Identity

The new brand identity was developed over the past year and a half in close cooperation with the Zurich agency Made Identity. On the part of Tamedia, Pietro Supino, Publisher and Chairman of the Board of Directors, Christoph Tonini, CEO, Christoph Zimmer, Head of Communications, Andres C. Nitsch, Project Management, and Made Identity Georg Gadient (Strategy and Consulting), Alexander Weis and Adrian Glatthorn (Design).