Tamedia issues warning to Oltner Tagblatt for advertising campaign
On Thursday morning, the Oltner Tagblatt distributed distributed 3000 copies of a newspaper called 40 Minutes around the Olten train station. title 40 Minutes.
On Thursday morning, the Olten-based
Tagblatt around Olten station 3000 copies of a newspaper with the
40 Minuten, whose layout is strongly reminiscent of the free newspaper 20 Minuten.
reminds. But behind the leaf hides not a
competing product of the Tamedia title, but a special edition of the
Oltner Tagblatt, which together with the Zurich agency Werbeanstalt
was realized. "We wanted to reach the population between Bern, Zurich
and Basel with a wink of the eye to our newspaper
the Olten newspaper publishing house," says Markus Jörin, head of the Olten newspaper publishing house.
Guerrilla action. But at Tamedia - where the paper was published on Thursday
including fresh croissants on the desks - met the
advertising measure met with little enthusiasm, as media spokeswoman Eta
Pavlovic confirmed at the request of Werbewoche: "The Oltner Tagblatt
will receive a warning letter from our legal service." Because the action
violates the trademark rights of 20 Minuten and is considered unfair.
competition. Markus Jörin showed himself on the occasion of this
reaction somewhat disappointed, because they had not opposed the free newspaper
want to shoot: "It's a pity that Tamedia doesn't show more humor."
Sonja Levy
Tagblatt around Olten station 3000 copies of a newspaper with the
40 Minuten, whose layout is strongly reminiscent of the free newspaper 20 Minuten.
reminds. But behind the leaf hides not a
competing product of the Tamedia title, but a special edition of the
Oltner Tagblatt, which together with the Zurich agency Werbeanstalt
was realized. "We wanted to reach the population between Bern, Zurich
and Basel with a wink of the eye to our newspaper
the Olten newspaper publishing house," says Markus Jörin, head of the Olten newspaper publishing house.
Guerrilla action. But at Tamedia - where the paper was published on Thursday
including fresh croissants on the desks - met the
advertising measure met with little enthusiasm, as media spokeswoman Eta
Pavlovic confirmed at the request of Werbewoche: "The Oltner Tagblatt
will receive a warning letter from our legal service." Because the action
violates the trademark rights of 20 Minuten and is considered unfair.
competition. Markus Jörin showed himself on the occasion of this
reaction somewhat disappointed, because they had not opposed the free newspaper
want to shoot: "It's a pity that Tamedia doesn't show more humor."
Sonja Levy
