Tamedia launches the largest interactive Swiss film project with "Switzerländers"
Through its «Switzerländers» project, the Tamedia media group is calling on people throughout Switzerland, across all its channels, to shoot their own videos in which they tell their stories. The result will be a 90-minute film that will premiere in Swiss movie theaters in the spring of 2020.
On Wednesday, June 12, 2019, Tamedia, in cooperation with AXA, Coop, SBB, Sunrise and Swiss, is launching a national campaign called "Switzerländers" for the largest interactive film project in Switzerland. People in this country are invited to tell their stories in self-made videos - personal portraits of "their" Switzerland - via the Tamedia network's print, online, TV and social media channels. The entire population is invitedto participate.
All the videos submitted will be made into a 90-minute film that captures as many facets of Switzerland's diversity and multiculturalism as possible. The well-known Swiss director Michael Steiner is responsible for the realization. The concept is based on the 2011 film "Life in a Day", which was produced by Ridley Scott's company Scott Free Productions. The project has also already been successfully realized in other countries such as Japan, England, Italy, Spain, Canada and India. Tamedia has acquired the license for Switzerland.
In addition to 20 minutes As the lead medium in editorial storytelling and Tamedia's other high-reach print titles and news platforms, the TV channels of the RTL media group and SevenOne Media are also involved in the project via the Swiss advertising windows marketed by Goldbach. In addition, Picstars, also a Tamedia investment, provides the necessary social media presence.
"Switzerländers demonstrates Tamedia's 360-degree expertise in cross-media, interactive storytelling in combination with cross-media marketing communication at a leading level. I am proud of the great cross-divisional work that has gone into this campaign and would like to take this opportunity to thank everyone involved," says Marcel Kohler, Head of Advertising & Commuter Media and member of Tamedia's Management Board.
The premiere of "Switzerländers" in Swiss cinemas is planned for April 2020. The film will also be shown on private television at a later date. In French-speaking Switzerland and Ticino, the film is called "Switzerlanders".
