Tamedia launches Scoup.ch action platform
Tamedia is entering the online market for fashion apparel, wellness, and leisure products. In mid-August, the Zurich-based media company will launch the new promotional platform Scoup.ch in partnership with the online fashion portal Fashionfriends.
The platform will initially be launched in German-speaking Switzerland and then in French-speaking Switzerland. This was announced by Tamedia on Tuesday. Around 25 full-time positions will be created over the course of the year.
Offers from Fashionfriends partners in the areas of fashion, gastronomy, wellness, beauty and leisure are available at greatly reduced prices on the promotional platform. The products and offers are advertised in Tamedia media such as 20 Minuten online, Newsnetz and Search.ch. According to the Zurich-based media company, these media together reach over 4 million users per month.
The online fashion portal Fashionfriends, in which Tamedia holds a stake, is contributing its online store technology and its know-how in the e-commerce sector. The operator of the new portal, Scoup AG, is 75 percent owned by Tamedia and 25 percent by the founding team. Under the leadership of CEO Philipp Wespi (previously Spectraseis), this team includes Anri Mengiardi (Sanitas), Duri Sulser (Ford), Michael Lenz (Fashionfriends) and Peter Schüpbach (Managing Director Fashionfriends). The team is to be expanded in the coming months.
