Tamedia free newspaper L'Essentiel launches on October 10
The Luxembourg commuter newspaper L’Essentiel, published by Tamedia in partnership with Editpress, will launch on October 10. The circulation is over 60,000 copies, and the target audience is the approximately 100,000 workers who commute to Luxembourg from neighboring countries.
Zurich-based media company Tamedia will launch its next free newspaper in Luxembourg rather than Switzerland. On October 10, the commuter newspaper L'Essentiel, which Tamedia publishes together with Luxembourg's Editpress, will be launched. The paper will be available in train stations, buses, administrative offices and businesses. The circulation is over 60,000 copies, which corresponds to one hour's printing capacity of Editpress, said Tamedia spokesman Christoph Zimmer on request. According to the Luxembourg newspaper Tageblatt, the target audience consists in particular of the more than 100,000 employees who come to work in Luxembourg from countries close to the border. The layout of the French-language L'Essentiel is very similar to that of 20 minutes, which is published by Tamedia in French-speaking Switzerland. Under the leadership of Editor-in-Chief Denis Berche, a 30-strong team will produce the newspaper.
