Tamedia Extra Tour
Ringier and Jean Frey continue to not pay compensation to media agencies that book directly.
Ringier and Jean Frey continue to not pay compensation to media agencies that book directly.
For nearly a year, Tamedia has been granting the
Media agencies that place their ads directly with Tamedia publications rather than through
Book through Publimedia to receive a «direct booking bonus.» This is also
will remain the same in 2006, despite criticism from PubliPresse. 14 agencies are
currently taking advantage of the offer (see p. 16); some even wish that
Other publishers—notably Ringier and Jean Frey—are following Tamedia's example
follow. But Jean-Frey CEO Filippo Leutenegger dismisses the idea: His publishing house will «in the
»We won't introduce a direct booking discount in 2006," he writes. Because since the
«Transparent» current prices and commissions for all market participants»
if that were the case, advertisers would also have access to all media channels
«equivalent.» Alexander also says "nyet."
Theobald, Head of Magazines at Ringier: «Ringier does not award any
Discounts for direct bookings, and currently has no plans to offer such discounts
»to introduce discounts." This is because Ringier works with P, which
is not currently up for discussion.
Markus Knöpfli
For nearly a year, Tamedia has been granting the
Media agencies that place their ads directly with Tamedia publications rather than through
Book through Publimedia to receive a «direct booking bonus.» This is also
will remain the same in 2006, despite criticism from PubliPresse. 14 agencies are
currently taking advantage of the offer (see p. 16); some even wish that
Other publishers—notably Ringier and Jean Frey—are following Tamedia's example
follow. But Jean-Frey CEO Filippo Leutenegger dismisses the idea: His publishing house will «in the
»We won't introduce a direct booking discount in 2006," he writes. Because since the
«Transparent» current prices and commissions for all market participants»
if that were the case, advertisers would also have access to all media channels
«equivalent.» Alexander also says "nyet."
Theobald, Head of Magazines at Ringier: «Ringier does not award any
Discounts for direct bookings, and currently has no plans to offer such discounts
»to introduce discounts." This is because Ringier works with P, which
is not currently up for discussion.
Markus Knöpfli
