Tamedia acquires stake in the vehicle platform Gowago
Tamedia has acquired a 20 percent stake in the new-car platform Gowago. The startup makes it easy to make an informed online purchase decision, even without any knowledge of cars.
Gowago also integrates leasing options from various financial service providers in order to offer customers the best possible choice. With this investment, Tamedia will benefit directly from the start-up's experience and expertise. A future strategic collaboration with the vehicle platform Autoricardo.ch, which belongs to Tamedia and in which Axa Winterthur will hold a 50 percent stake, has not been ruled out, according to a press release.
In contrast to the often complex search for the right vehicle, Gowago offers a simple and needs-oriented vehicle search. By integrating various car dealers and financial service providers, Gowago shows visitors the leasing options that fit their budget. The otherwise time-consuming comparison of offers is thus simplified and interested parties receive a transparent price comparison at a glance.
Christoph Brand, Member of the Management Board of Tamedia and Head of the Classifieds & Marketplaces division: "Gowago brings important innovations to the Swiss vehicle market. In future, the new and simple vehicle search will also support less car-savvy people in their search for the right new car, while at the same time providing car dealers with more relevant customer contacts. By participating in the start-up, we benefit directly from the experience and can further develop our own services in this area through the exchange of knowledge."
