"Tamedia Advertising" in the starting blocks
After a year of preparatory work, Tamedia’s new advertising and user market organizations are about to launch. The new centralized advertising organization will enter the market in mid-November under the name «Tamedia Advertising.».
Tamedia will be reorganized as of mid-November. The core of the reorganization will be a strengthened user market organization and a central advertising market, in which the previously decentralized sales teams will be combined into a joint cross-lingual and cross-title unit. The advertising market organization will operate under the name "Tamedia Advertising" and is part of the new Advertising & Commuter Media division, which also includes the 20 Minutes Group. It will be headed by Marcel Kohler, currently head of the 20 Minuten division.
The Paid Media division comprises the reader marketing and product management teams as well as the editorial teams of the paid media. The new division is headed by Serge Reymond, previously Head of Tamedia Publications Romandes and Media German-speaking Switzerland.
"Thanks to the intensive work of the project team, we can already start in the new divisions a little earlier than planned," Christoph Tonini, CEO of Tamedia, said in a statement. "Booking cross-media and cross-platform campaigns will be easier with Tamedia Advertising, and we're also planning new digital and cross-media advertising offerings in the coming months."
As announced, the new Technology & Digital Ventures division will be launched on January 1, 2017 under the management of Samuel Hügli and will comprise the former Corporate IT, IT Publishing, IT Digital and the digital ventures such as Doodle, Olmero or the investments in Zattoo and Book a Tiger. Tamedia's other divisions will remain unchanged.
