Tagi splits see the light of day
On Monday, the four new regional editions of the *Tages-Anzeiger* will be published for the first time. Together with the existing edition covering the left bank of Lake Zurich, the *Tagi* now has its own regional sections in the Zurich Unterland and Oberland, the districts of Meilen and Horgen, and the city of Zurich.
The four new regional editions of the Tages-Anzeiger will appear for the first time on Monday. The split editions will form the sixth edition of the daily newspaper. On up to seven editorial pages a day, they will deal with events in the respective region.
In recent weeks, the Tages-Anzeiger has opened additional editorial and publishing offices in Uster, Bülach and Stäfa. The editorial office on Werdstrasse in Zurich has also been expanded, according to the Tagi edition on Saturday. The publishing house Tamedia has created 60 new jobs for the splits. According to Tamedia, this is the largest investment in the history of the newspaper. The launch of the split editions will be accompanied by an advertising campaign from Spillmann, Felser, Leo Burnett (see
). The Tages-Anzeiger took a first step towards regionalization a year and a half ago when it launched the first regional edition on the left bank of Lake Zurich and in the Sihl Valley. The new regional sections cover the Zurich Unterland and Oberland, the districts of Meilen and Horgen and the city of Zurich.
With the four new splits, the Zürichseezeitung, Zürcher Oberländer and Zürcher Unterländer are facing increased competition. They have joined forces and, since the beginning of October, have been producing a joint supra-regional edition under the title Zürcher Landzeitung. The 1000-reader price of most Tagi regional editions is significantly lower per full four-color page than that of the competition. One exception is the district of Meilen, where the Tages-Anzeiger sets its rate higher than the local Zürichsee-Zeitung.
In recent weeks, the Tages-Anzeiger has opened additional editorial and publishing offices in Uster, Bülach and Stäfa. The editorial office on Werdstrasse in Zurich has also been expanded, according to the Tagi edition on Saturday. The publishing house Tamedia has created 60 new jobs for the splits. According to Tamedia, this is the largest investment in the history of the newspaper. The launch of the split editions will be accompanied by an advertising campaign from Spillmann, Felser, Leo Burnett (see
). The Tages-Anzeiger took a first step towards regionalization a year and a half ago when it launched the first regional edition on the left bank of Lake Zurich and in the Sihl Valley. The new regional sections cover the Zurich Unterland and Oberland, the districts of Meilen and Horgen and the city of Zurich.
With the four new splits, the Zürichseezeitung, Zürcher Oberländer and Zürcher Unterländer are facing increased competition. They have joined forces and, since the beginning of October, have been producing a joint supra-regional edition under the title Zürcher Landzeitung. The 1000-reader price of most Tagi regional editions is significantly lower per full four-color page than that of the competition. One exception is the district of Meilen, where the Tages-Anzeiger sets its rate higher than the local Zürichsee-Zeitung.
