Tagi: New concept and redundancies on the horizon
At the same time as the appointment of the new editorial director duo, Strehle and Eisenhut, Tamedia announced layoffs at the Tages-Anzeiger. This cost-cutting measure, the specifics of which have not yet been finalized, goes hand in hand with the previously announced reduction of the newspaper to four sections. Details will be provided over the course of the summer.
The Tages-Anzeiger must become more profitable. Tamedia has therefore announced a leaner newspaper and redundancies. As already announced in November, the new Tages-Anzeiger concept envisages only four newspaper bundles. The appearance will be of a higher quality with a new design from fall 2009 and the reader guidance will be greatly improved, Tamedia wrote on Tuesday.
The new concept is associated with savings due to the significant decline in advertising and distribution revenues in recent years. Tamedia intends to achieve this goal by making redundancies in the editorial and publishing departments, by switching to a four-bundle newspaper in production and by focusing on in-house editorial services. It is not yet clear how many people will be made redundant or take early retirement.
Squaring the circle: Still strong departments despite savings
Despite the savings, the Tagi wants to continue to have strong departments and a well-developed network of correspondents. At the same time, in cooperation with the Newsnetz and the free newspaper News, the possibilities of a comprehensive media network will be increasingly exploited, writes Tamedia. The regionalization of the Tages-Anzeiger will be continued and deepened with the consolidation of all regional reports in a bundle in the main paper.
The details of the new concept for the Tages-Anzeiger will be decided and communicated during the summer of 2009.
The new concept is associated with savings due to the significant decline in advertising and distribution revenues in recent years. Tamedia intends to achieve this goal by making redundancies in the editorial and publishing departments, by switching to a four-bundle newspaper in production and by focusing on in-house editorial services. It is not yet clear how many people will be made redundant or take early retirement.
Squaring the circle: Still strong departments despite savings
Despite the savings, the Tagi wants to continue to have strong departments and a well-developed network of correspondents. At the same time, in cooperation with the Newsnetz and the free newspaper News, the possibilities of a comprehensive media network will be increasingly exploited, writes Tamedia. The regionalization of the Tages-Anzeiger will be continued and deepened with the consolidation of all regional reports in a bundle in the main paper.
The details of the new concept for the Tages-Anzeiger will be decided and communicated during the summer of 2009.
