Tagi launches large print run in spring 2007
Tamedia is launching a high-circulation edition of the *Tages-Anzeiger*, appointing Christoph Tonini as the new deputy chairman of the executive board, and expanding its job portals Jobwinner.ch and Alpha.ch.
Tamedia is launching a major Tages-Anzeiger edition, appointing a new Deputy Chairman of the Management Board and expanding its job portals. This was decided by the Tamedia Board of Directors at its last meeting in 2006. The large circulation will be launched in spring 2007 in the Lake Zurich, Zurich Oberland and Zurich Unterland regions. It will be published on Tuesdays and will be distributed by early delivery, according to a press release from the media company. An additional circulation of 170,000 copies is planned. A large print run has been under consideration at Tamedia for some time (see "Tagi: Big plans"
). In the city of Zurich, where the Tages-Anzeiger is also published with a regional split, Tamedia is dispensing with a large circulation. Media spokesman Christoph Zimmer explained the decision to the SDA that the potential for new readers is considerably greater in areas where the Tages-Anzeiger has only just established regional reporting. The total circulation of the Tages-Anzeiger will increase from 225,000 to around 395,000 copies on the day of publication of the large print run. The Tages-Anzeiger is expected to reach around 720,000 readers throughout Switzerland on the day of the large print run instead of the previous 551,000, the press release continues. The Stellen-Anzeiger, which is published on Tuesdays and Thursdays, will remain reserved for subscribers.
New Deputy Chairman of UL In the same press release, Tamedia announces that Christoph Tonini is to become the new Deputy Chairman of the Management Board. He takes over the position from Jürg Brauchli. Brauchli will remain a member of the Management Board as Head of Printing and Logistics. With this decision, the Board of Directors wants to rejuvenate the top management of Tamedia. The 37-year-old Tonini has been a member of the Management Board of Tamedia as Head of Finance since April 2003. In October 2004, he also took over responsibility for the Services division and since December 2005 he has also headed the Newspapers Switzerland division.
Job portals expand offering Another BoD decision concerns the two online job portals Jobwinner.ch and Alpha.ch. They are to be significantly expanded. A total of ten new positions will be created in the areas of sales and online production. With the increase in the sales team and new offers for medium-sized and large customers, Tamedia intends to expand the market share of the two job portals in the long term. The two offerings will also be better integrated into Tamedia's newspaper and magazine titles. The awareness of Jobwinner.ch and Alpha.ch will also be increased through intensified marketing measures towards job seekers. According to the press release, the reason for the expansion of the two portals is the continued strong growth of the online job advertisements segment.
). In the city of Zurich, where the Tages-Anzeiger is also published with a regional split, Tamedia is dispensing with a large circulation. Media spokesman Christoph Zimmer explained the decision to the SDA that the potential for new readers is considerably greater in areas where the Tages-Anzeiger has only just established regional reporting. The total circulation of the Tages-Anzeiger will increase from 225,000 to around 395,000 copies on the day of publication of the large print run. The Tages-Anzeiger is expected to reach around 720,000 readers throughout Switzerland on the day of the large print run instead of the previous 551,000, the press release continues. The Stellen-Anzeiger, which is published on Tuesdays and Thursdays, will remain reserved for subscribers.
New Deputy Chairman of UL In the same press release, Tamedia announces that Christoph Tonini is to become the new Deputy Chairman of the Management Board. He takes over the position from Jürg Brauchli. Brauchli will remain a member of the Management Board as Head of Printing and Logistics. With this decision, the Board of Directors wants to rejuvenate the top management of Tamedia. The 37-year-old Tonini has been a member of the Management Board of Tamedia as Head of Finance since April 2003. In October 2004, he also took over responsibility for the Services division and since December 2005 he has also headed the Newspapers Switzerland division.
Job portals expand offering Another BoD decision concerns the two online job portals Jobwinner.ch and Alpha.ch. They are to be significantly expanded. A total of ten new positions will be created in the areas of sales and online production. With the increase in the sales team and new offers for medium-sized and large customers, Tamedia intends to expand the market share of the two job portals in the long term. The two offerings will also be better integrated into Tamedia's newspaper and magazine titles. The awareness of Jobwinner.ch and Alpha.ch will also be increased through intensified marketing measures towards job seekers. According to the press release, the reason for the expansion of the two portals is the continued strong growth of the online job advertisements segment.
