Tages-Anzeiger and Newsnet with integrated publishing organization
The publishing house of the Tages-Anzeiger and the marketing organization of Newsnet are being merged. Marcel Tappeiner, the former publishing director of the Tages-Anzeiger, has taken over the management of the joint publishing organization.
Marco Beccarelli, who previously held the position of Key Account Manager Online and Crossmedia at 20 Minuten, is now in charge of Newsnet Sales with the main activities of Sales and Business Development. Denise Eggenberger will head the Back Office division, which includes Marketing, Ad Operations and Sales Support. This was announced by Tamedia in a press release on Wednesday.
Marco Beccarelli has ten years of experience in the media and publishing industry and worked for Publicitas and the commuter newspaper .ch, among others, before joining 20 Minuten in 2009. The 36-year-old brings with him knowledge of the online and mobile sectors as well as experience in cross-media advertising campaigns. He takes over from Claudio Lumbiarres, who will be leaving Newsnet on December 31, 2012 at his own request. Lumbiarres wants to take on a new professional challenge, Tamedia writes further.
The merger of the two publishing and marketing organizations will make it possible to meet the needs of customers for integrated offers on both media platforms in a targeted manner. At the same time, the advertising customers of Tages-Anzeiger and Newsnet will continue to have access to their usual contacts. Within the joint publishing organization, the marketing of the mobile platforms in particular is to be expanded and new mobile advertising offers launched.
