Tages-Anzeiger presents new combined rates

Under the name Tagiplus, the advertising alliance between the Tages-Anzeiger, Thurgauer Zeitung, and Landbote is launching, and Metropool is being revamped.

Tagiplus will be launched on 1.
January 2006, the advertising combination of Tages-Anzeiger, Thurgauer
Zeitung and Landbote. Tagiplus recommends itself in a press release as
Media solution for the "züriplus" economic area (WG 43 and 44) with 1.5
million inhabitants. The total circulation is 312,933 copies, the
daily readership 690,000 people (Wednesdays with the large circulation
762'000). On the basic advertising price of the three individual titles, a
Combined discount of around 8 % granted. For the sale, the Publicitas
Winterthur and the Tages-Anzeiger advertising market.
Orders are processed via the Tagiplus clearing office, which
is managed by Tamedia. Next January, the
tariff structure of the Metropool, in which the Tages-Anzeiger and Berner
Zeitung and the Basler Zeitung. In future, the pool will only know
still two price categories, black and white and color (regardless of the
number of colors). The prices for full-page and panorama ads in
color are lowered.

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