Tages-Anzeiger in a new guise: New newspaper concept

The newspaper may appear more text-heavy at first glance, but it is clearer and more modern than before. The reduction to two fonts (previously: five) also contributes to this. The five-column structure has been retained. The main story of a page is no longer accompanied by a lead, but by a one- to two-line subtitle.
This is the first comprehensive redesign of the Tagi since 1997 and is intended to sharpen the content profile of the most widely read daily newspaper, the TA announced on Tuesday. It was created by Zurich designers Tom Menzi and Daniel Stähli.

4-Bund newspaper
The first bundle includes the topics Switzerland, Abroad, Background, Analysis and the previous flip side. The daily commentary is no longer on the front page, but has been moved to page 2. This gives the front page more design freedom, said Andreas Dietrich, who helped shape the redesign process, in an interview with the internet portal Newsnetz on Monday.
The second volume focuses on the Zurich region. Also integrated into the second bundle are the regional broadsheets. Previously, local reporting on the city of Zurich, the Zurich Oberland, the Zurich Unterland and the left and right-hand sides of Lake Zurich were placed at the back of the newspaper. Finally, the agenda pages, which draw attention to daily events, are at the very back.
The third section contains reports on culture, society and travel. The knowledge section and service topics can also be found here. The fourth section is divided between business and the stock market and sport. Sport is read from back to front.

Later closing times
According to TA, the new newspaper architecture allows for later closing times in regional reporting. With the alternating pages, regional topics could also be included in all newspaper bundles in future, according to the press release.
These elements will help to strengthen TA as "Switzerland's leading regional newspaper". In future, the TA - together with the Newsnetz and the commuter newspaper News - also wants to make even more targeted use of "the possibilities of a comprehensive media network". This also includes the gradual expansion of cooperation between the editorial offices.
It remains to be seen how the new layout will be received by readers. However, the TA also assumes that there will be complaints: On Tuesday, as a precaution, it published a full-page advertisement with the telephone number for complaints.
Another relaunch is scheduled for October 15 at Tamedia. Then appears The Covenant in a new look for the first time. According to Tamedia spokesman Christoph Zimmer, the layout of the traditional Bernese newspaper will basically be based on that of the Tagi. However, the Bund will continue to feature characteristic elements such as the color scheme.

(Image source: Tagesanzeiger)