Tagblatt Medien with declining advertising and printing revenues

In the 2005 financial year, the
Tagblatt Medien's advertising revenue fell from 48 million in 2004 to 45.8 million in 2004.
million francs. Advertising income from the flagship publication "St. Galler
Tagblatt" fell by a further 5.6 percent to CHF 37 million.
The losses were in line with comparable German-speaking Swiss companies.
daily newspapers, writes the St. Galler Tagblatt on Monday. The
The decline in earnings was mainly due to the reduction in
advertising sizes and the frequency of publication as well as from savings
in color. Tagblatt Medien's print sales shrank by
12 percent to 27.6 million. The discontinuation of the NZZ am Sonntag and
The increased competition in the printing sector are the causes. Increased
Radio Ostschweiz AG, on the other hand, with Radio aktuell, which has a
13 percent increase in advertising revenue and 30 percent increase in listener numbers
percent, the best result in its history. Tele
Eastern Switzerland increased its sports and sponsorship income and its
income from media sponsorships by 17 percent. The start to 2006
did not go according to plan either, and advertising revenues were also down in the
again below budget in the first two months. A major challenge
the company sees the economical use of resources and
even greater efficiency, writes the St. Galler Tagblatt. Then
new sources of income are also to be tapped.