Swissfamily is launched by Complecta

The St. Gallen PR and text agency Complecta is designing the launch measures for the new family magazine Swissfamily.

Swissfamily - the other family magazine is a publication of KünzlerBachman Verlag and will be launched on December 1 this year with a circulation of 35,000 copies. The publishing house already has a whole range of family-specific products in its program, for example Spick - the youth magazine or Unser Baby. The new magazine will provide information on family issues six times a year in German and French. 

With a target of 75,000 reader contacts, the magazine aims to establish itself as an interesting advertising medium for
"Integrate advertisers with family-oriented products" into the market. The first public appearance of the new family magazine took place at X'06 to the satisfaction of all those involved, according to the corresponding press release from Complecta. Swissfamily aims to "support parents and educators from all over Switzerland in dealing with growing children - in a committed, holistic and cross-media way." Exciting articles and discussions address topics that concern the modern family.