Swisscom wants to attract new customers with Bluewin TV light
Swisscom aims to turn its loss-making Internet TV service into a profitable one next year. To attract more customers, the telecommunications company will launch a scaled-down version of Bluewin TV in the coming months.
Swisscom wants to bring its loss-making Internet television into the black next year. From 2009, Bluewin TV will make a profit contribution due to strong customer growth, Swisscom CEO Carsten Schloter told the SDA news agency on Wednesday. "We had around 70,000 customers at the end of 2007. If we only had 140,000 customers at the end of 2008, that would be a disappointment," said Schloter on the fringes of the annual media conference in Zurich, without wanting to give more precise figures. CFO Ueli Dietiker was unable to say how many customers Bluewin TV would need to reach the break-even point: he had not calculated this. In an interview last year, the CFO said that Swisscom would need 200,000 to 250,000 customers in order to achieve the medium-term revenue target in the three-digit million range
In order to attract more customers, the telecommunications company will be launching a slimmed-down version of Bluewin TV in the coming months. At 4 to 5 megabits per second, the so-called Bluewin TV light requires less bandwidth than the previous offering, said Schloter. However, Bluewin TV light has no hard disk for recording films and no HDTV.
In order to attract more customers, the telecommunications company will be launching a slimmed-down version of Bluewin TV in the coming months. At 4 to 5 megabits per second, the so-called Bluewin TV light requires less bandwidth than the previous offering, said Schloter. However, Bluewin TV light has no hard disk for recording films and no HDTV.
