Swisscom wants to broadcast "Funfone" for another year

Swisscom has extended its contract with IP Multimedia, the marketing agency behind Viva Schweiz, for the advertising and entertainment program «Funfone»; the five-minute youth show focused on cell phones will now run for another twelve months.

 
Swisscom has decided to broadcast the TV advertising program "Funfone" on Viva Switzerland for a further year at the beginning of September after a run of twelve months - due to its continued success, according to the press release. The format, which was specially developed for the company, presents the latest cell phone news on the topics of music, video games and entertainment to a mostly young audience in an entertaining way. Viewers can also win prizes in the regularly broadcast program, which Swisscom has extended with the exclusive Viva marketer IP Multimedia. Swisscom has been using the advertising format on Viva Switzerland since 2005. The special program has become well established among young Swiss people and this year, thanks to the,
Project manager at IP Multimedia: Stefan Halter; project manager at Swisscom: Patrick Moeschler; production company: Framix GmbH.

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