Swisscom discontinues "Premium Digital TV"
The B2B offering for cable network operators, which Swisscom launched in the spring of 2004, did not achieve the expected success. As a result, Swisscom executives have decided to discontinue the offering.
The B2B offer for cable network operators, which Swisscom launched in spring 2004, has not been as successful as expected. Swisscom managers have therefore decided to discontinue the offer. Swisscom spokesman Sepp Huber confirmed to Werbewoche a corresponding report by the TV magazine TV2. The Swisscom-Broadcast offer has generated little demand but many imitators. Many cable network operators have decided to implement their own DVB-C services (C stands for Cable). The exact date of discontinuation is not yet known. However, Swisscom will continue to adhere to its plans for IPTV (TV via Internet Protocol) and the "BluewinTV" project.
