Swisscom launches competition for the App of the Year
Swisscom is launching a contest for the best app of 2011. Applications for iPhone, Android, and Windows Phone 7 smartphones can be submitted through the end of August—provided they are already available on the market.
A winning application will be awarded for each of the three operating systems on October 3, 2011, according to a statement. These will be presented to around 1.5 million readers in Swisscom's store magazine. In addition, each developer of a winning app will receive an iPad or Samsung Galaxy Tab of their choice, including a prepaid card with 100 francs in credit.
The most important criteria for selecting the winning apps are their innovative strength and customer benefits, according to the statement. In addition to Swisscom's internal jury of experts, the community also votes on Swisscom Labs.
Further information on the competition and an online entry form are available at www.swisscom.ch/labs.
