Swiss: Decision on new lead agency not until May
In December, Swiss and Jung von Matt/Limmat announced that they would be ending their partnership at the end of March 2008. The airline is taking its time in the search for a new creative agency: the decision has been postponed until mid-May.
The airline Swiss and Jung von Matt/Limmat announced in December that they would be ending their collaboration at the end of March 2008. Since then, the airline has been searching for a new agency by means of a pitch. At the end of last year, Swiss wanted to announce within a few weeks which creative agency would be awarded the contract. Now, however, it is apparently taking its time: the decision has been postponed until mid-May. "Various agencies have presented us with their concepts. In a first step, we selected five of them. We are currently in the process of whittling down this shortlist again," explained Swiss spokesperson Jean-Claude Donzel at the request of Werbewoche. Who will be awarded the budget will be announced in mid-May. According to rumors, Wirz, Publicis, Draftfcb/Lowe, Spillmann/Felser/Leo Burnett and Advico Y&R are on the shortlist.
