Swiss Businesspress launches VR practice
The publishing house Swiss Businesspress has launched VR-Praxis. The specialist magazine is published quarterly and is aimed at CEOs, board chairmen and board delegates of German-speaking Swiss companies with 50 or more employees.
The current issue of VR-Praxis with the cover story "Sustainability is not a niche" sheds light on issues relating to sustainable management. This is based on interviews with Ethos Director Dominique Biedermann, Bruno Chiomento (CEO Ernst & Young Switzerland), Antoinette Hunziker-Ebneter (CEO Forma Futura Invest) and a round table with top managers from Credit Suisse. In sections such as "Strategy", "Money", "Law" and "Lifestyle", specialists such as Gerry Zühlke, Inova Chairman of the Board Peter Mendler and Stefan Thurnherr from VZ VermögensZentrum provide information and advice.
The editor-in-chief of VR-Praxis is Willy-Andreas Heckmann. He studied journalism, sociology and economic history at the University of Zurich and started his career in journalism in 1999 at the trendy magazine Kult. WA Heckmann has worked for Moneycab.com, Usgang.ch and Events.ch, among others, and started working for Swiss Businesspress in May 2011.
