Swiss Adex shows stagnation in Google advertising
The number of ad slots booked on Google remained flat in October, staying more or less at the September level. There were still 17 companies represented per search query.
The number of advertising spaces booked on Google stagnated in October and remained more or less at the September level. There were still 17 companies per search query. Click prices also remained stable and fell by 1 centime, as has always been the case in recent months. The October figures from Angelink yourposition's Swiss Adex show that the number of advertising spaces booked on Google rose by almost 10 percentage points from September to October last year. This year, the increase amounted to just one point. What is particularly striking this year is the reluctance of insurance companies, which bring up the rear of all sectors. The only sectors that saw a significant increase are unlikely to have Christmas business in mind: Cultures,Science and Research.
