Swiss Adex: Increase in click prices and booking volumes
The June figures from Swiss Adex show that click prices for Google ads have rebounded slightly following the sharp decline of the past two months. Booking volume has also increased.
The June figures from the Swiss Adex show that click prices for Google advertising have recovered slightly after falling in the last two months. The average click price is CHF 1.59, i.e. 10 centimes higher than in May. A record high was recorded in terms of booking volume: an average of 33 ads were booked per search query (May: 30). According to Angelink yourposition, this figure is likely to rise sharply in the future.
The proportion of advertisements from domestic companies has fallen further and has fallen below the 40 percent mark for the first time. In some sectors, pressure from abroad has increased, particularly in the construction industry, where 80 percent of advertisements in June came from foreign companies.
The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.
The proportion of advertisements from domestic companies has fallen further and has fallen below the 40 percent mark for the first time. In some sectors, pressure from abroad has increased, particularly in the construction industry, where 80 percent of advertisements in June came from foreign companies.
The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.
