Swiss Adex: Google advertising continues to grow

November also saw an increase in Google advertising. Advertising spaces are becoming increasingly popular: for the fourth time in a row, the index for the number of booked advertising spaces has shot up, by more than 25 points in total - in November alone, there was an increase of 7.7 points or 2.5 text ads per search query. The record set in October was easily broken: As a result, the index for the number of booked advertising spaces rose steeply - now for the fourth time in a row. The food, book trade and security sectors provided the biggest Christmas boost. In 11 of the 39 sectors measured, the number of AdWords rose by more than 10. Leading the way: food (+18 ads), reading (+17) and security (+16). The strongest decline was recorded in the tourism industry, where only around 35 text ads were seen per search query (previous month: around 46), with foreign providers accounting for 80% of the decline in ads. IT service providers and the vehicle markets also lost ground. And, as in the previous month, it is clear to see: Foreign pressure is falling. Swiss companies are almost exclusively responsible for the increase in text ads.
Contrary to popular opinion, this massive increase in competition has not hit the wallet: the index for click prices has fallen by 3.5 points or CHF 0.06. Overall, click prices have been falling for half a year now. Overall, click prices have been stagnating for six months now - companies seem to have gained experience and are no longer paying exorbitant click prices.
 
The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.