Swiss Adex: Google click prices fall
Google AdWords click prices reached their lowest level in 12 months in March. The number of text ads displayed per search query remained at the previous month's low.
Click prices for Google Adwords reached their lowest level in 12 months in March. The number of text ads displayed per search query remained at the low level of the previous month. This is shown by the March values of the Swiss Adex from Angelink yourposition. Click prices for Google Adwords have been falling for months: In May 2007, a temporary peak was reached with an average of CHF 1.99 per click; this figure has since fallen to CHF 1.55 - almost 20 centimes less than in February.
At the same time, the number of text ads displayed stagnated: In March, an average of just over 14 different companies were present per search query, which represents a decrease of 0.5 ads compared to the previous month, according to Angelink yourposition. A development that can also be observed in the international environment. According to the US company Comscore, the reason for this is that Google is improving the quality of its Adwords program and is displaying fewer ads than before.
At the same time, the number of text ads displayed stagnated: In March, an average of just over 14 different companies were present per search query, which represents a decrease of 0.5 ads compared to the previous month, according to Angelink yourposition. A development that can also be observed in the international environment. According to the US company Comscore, the reason for this is that Google is improving the quality of its Adwords program and is displaying fewer ads than before.
