Swiss Adex: The Adwords are back
Since Christmas, there has been relatively little activity in Google's advertising program. In May, however, the number of ad placements booked skyrocketed, and click prices also continued their upward trend, as shown by the Swiss Adex figures.
There has been relatively little movement in Google's advertising program since Christmas. In May, however, the number of booked advertising spaces shot up sharply and click prices also continued their upward trend. While in April the trend seemed to be consolidating that Adwords were being displayed in significantly lower numbers than in 2007, the picture changed dramatically in May: with significantly more than 17 text ads per search query, the level of last November was almost reached, and the increase since April is around 24 percentage points. Dating agencies as well as the tourism and clothing industries were the most advertising-friendly Google customers in May. Click prices also rose for the second time in a row - from CHF 1.65 to CHF 1.68 per click.
