Swiss Adex: The year-end spurt has begun

After the summer break is before the end of the year - click prices for Google AdWords rose again in September for the first time since June. The number of advertising spaces booked also increased and reached the same level as in spring. For Angelink yourposition, this is an indication that the year-end spurt has begun. In September, the consumer electronics and advertising and communications sectors invested heavily in this advertising medium. In the consumer electronics sector, click prices rose by almost 40 percent and the number of advertising spaces also increased by 20 points. The tourism industry is challenged in a different way: Because in September, three-quarters of the ads booked came from abroad.
The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.