Swiss Adex: Adwords in the January slump

 In January, Google Adwords took a nosedive in Switzerland. The number of booked advertising spaces even fell below last year's minimum value in August. This is shown by the January figures from Angelink yourposition's Swiss Adex, as reported by the agency. In January, just over 14 different companies were present with an adword per search query, which corresponds to a decline of 30 percentage points. The main reason for this is the tourism industry, which reduced its Google presence by more than half. While the last seasonal decline in advertising in July/August 2007 was mainly due to foreign companies, this time Swiss advertisers also paused their campaigns, as Angelink yourposition writes. The click price, on the other hand, fell only slightly and averaged CHF 1.77 in January (December 07: CHF 1.81).