Surprise sales at railroad stations permitted again
On Friday, SBB announced that *Surprise* would no longer be allowed to be sold at train stations. After just four days and brief negotiations between *Surprise* and SBB, there has now been a reversal: The vendors of the street magazine are allowed to continue selling it at Swiss train stations.
On Friday, SBB announced that *Surprise* would no longer be allowed to be sold at train stations. After just four days, there has been a reversal: The vendors of the street magazine are now permitted to continue selling at Swiss train stations. Surprise reached an agreement with the relevant SBB department, SBB Real Estate, on the future terms and conditions. The agreement covers the authorized train stations, the vendors’ locations, and the sales hours. The new contract will now be drafted jointly and will take effect on January 1, 2009, according to a statement released on Tuesday.
According to SDA, Surprise described the agreement as «very good news» for the sales staff and for the entire project. A quarter of the magazines sold to date have been sold at SBB stations. Surprise accepts the framework conditions for advertising and SBB’s quality requirements. It is also in the magazine’s interest not to disrupt the growing flow of commuters. The railway had terminated all promotional contracts effective at the end of the year, as travelers had complained about the glut of sales and promotional campaigns at the stations.
According to SDA, Surprise described the agreement as «very good news» for the sales staff and for the entire project. A quarter of the magazines sold to date have been sold at SBB stations. Surprise accepts the framework conditions for advertising and SBB’s quality requirements. It is also in the magazine’s interest not to disrupt the growing flow of commuters. The railway had terminated all promotional contracts effective at the end of the year, as travelers had complained about the glut of sales and promotional campaigns at the stations.
