Super RTL snatches the claim from Sat.1

 The German channel Sat.1 had the same new claim in mind that Super RTL is now using for its advertising. Sat.1 had already booked ads for January with the slogan "Nice to see you", but the rival channel has surprisingly been using exactly the same slogan since Monday. As a result, Sat.1 has lost out, as reported by Dwdl.de. However, the new marketing boss Torsten Rossmann did not like "Nice to see you" anyway: The claim was too soft and too arbitrary. A spokeswoman for the TV station also denied that Super RTL had stolen the slogan: "You can only steal what others have wanted". However, they were certainly surprised by the competition's advance. Sat.1 has now canceled the booked ads, and the station is still looking for a new slogan. Once this has been decided, Sat.1 will also start work on a redesign. This is expected in the spring. The old claim "Sat.1 zeigt's allen" was dropped about a year ago because it no longer seemed appropriate in view of Sat.1's weakening ratings.