Sunshine Live triples its DAB+ network in Switzerland

The entertainment platform Sunshine Live is massively expanding its presence in the Swiss audio market. By tripling its DAB+ broadcasting area, the station can now be received throughout German-speaking Switzerland. At the same time, Sunshine Live recorded a 34% increase in reach in the second half of 2025 compared to the first half of the year. The platform reaches around two million people every day in the entire DACH region.

The extended technical reach facilitates continuous market development and creates new cooperation opportunities for agencies and advertisers. This development raises Sunshine Live's position in Switzerland to a new strategic level. The expanded access to German-speaking Switzerland enables the systematic scaling of brand partnerships within an urban, high-consumption target group with a high community affinity for the first time.

Clear brand identity as the basis

Petra Lemcke, Managing Director of Sunshine Live, assesses the development: "The current performance in Switzerland is a clear signal. The strong growth in reach and the tripling of our reception area prove the relevance of our brand. We are no longer just a guest, but an integral part of the Swiss media landscape."

This dynamic is strategically supported by a clearly sharpened brand identity. Sunshine Live positions itself as a compass and anchor for a new generation of music fans - visionary, self-confident and close to the needs of the audience. The purpose "To unite people as friends through the power of music" forms the basis for sustainable brand loyalty. Values such as joie de vivre, courage and tolerance shape the program and partnerships and create an authentic environment for contemporary brand communication.

Investments in local structures

In parallel with the technical expansion, Sunshine Live is making targeted investments in Switzerland. The team has been strengthened in the areas of partnerships and sales, while event cooperations and strategic partnerships have been further expanded. The aim is long-term market development with strong local roots.

Existing event partnerships will be continued and intensified, including with the Street Parade and Zurich Music Week. The commitment is complemented by collaborations with event formats such as Tension, Heal Play Love, VSNZ, Runway Rave, Moving City and Moving Mountain.

From radio brand to platform

Since its foundation in 1997, Sunshine Live has continued to develop and is now positioned as a digital platform for electronic music in the DACH region. The offering includes audio streams via DAB+, web and app, supplementary video formats as well as its own and curated event formats for a music-loving community. With locations in Berlin, Mannheim and Zurich as well as an international presence, including in the USA, the company focuses on a combination of digital distribution, community building and event activities. The now expanded DAB+ reach represents a further step in the company's strategic development in the Swiss market.