Südostschweiz-Medienhaus: Construction has begun

Work on the new Südostschweiz Medien media center began on Thursday with a symbolic groundbreaking ceremony. Some 300 people will work there in an innovative work environment.

In summer 2015, the Südostschweiz Media - which also includes Werbewoche - will combine its editorial offices as well as distribution and sales at one location. The new media house is intended to promote permeability between the editorial offices and thus so-called convergence.

The media house consists of three zones: Newspapers, radio, television and online media are produced in the News Zone and planned and managed at a central news desk. In the Commercial Zone, all sales and marketing units will promote, advertise and sell these media. In the third zone, the Education Zone, HTW will run its courses as part of the Institute for Media and Communication and Multimedia Production. The fact that teaching, research and practical application are all under one roof in the media sector is unique in Europe.

The building was designed by the Chur architect Maurus Frei. Despite a length of almost 100 meters, the media building manages entirely without internal supports and columns. The media building is set to become a landmark in the developing Chur West.

The media company will centralize its more than 300 employees in the Chur and Chur Rhine Valley area. The customer printing plant Südostschweiz Print on Kasernenstrasse will be retained as a pure production site. The remaining premises are to be sold.
 
The media house will trigger a total investment volume of around CHF 30 million. This also includes all costs for technical equipment, radio and TV studios and furniture.

Radio Grisha is reporting continuously on Thursday about the ground-breaking ceremony for the media house. Detailed reports with interviews are also shown Tele Southeast Switzerland in its news every hour from 6 pm.

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A symbolic ground-breaking ceremony is no longer carried out with a shovel, but with an excavator. Hanspeter Lebrument, Andrea Masüger, Ludwig Locher and Maurus Frei (from left) at the ground-breaking ceremony for the new Südostschweiz media center.

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From left to right: Alois Bearth, CFO, Südostschweiz Medien, Hanspeter Lebrument, Chairman of the Board of Directors and Publisher Südostschweiz Medien, Andrea Masüger, CEO Südostschweiz Medien.

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