Südostschweiz Medien launches regional voucher platform
«50 percent off or more» is the promise of the new coupon platform Deal.suedostschweiz.ch. Starting Friday, December 16, heavily discounted offers in the leisure and lifestyle categories will be posted regularly.
The voucher platform is being launched with a 50 percent discount offer for tickets to the Christmas show Swiss Christmas. Further offers from a wide range of subject areas will follow in the next few days. All deals will be cross-media promoted with newspaper advertisements in the Südostschweiz daily newspaper, online advertising on the Suedostschweiz.ch portal, regular newsletters and on Facebook and Twitter.
This huge promotional package sets the company apart from its competitors and will reach over 120,000 people between St. Moritz and Rapperswil from day one with all deal offers, explains Lukas Joos from Südostschweiz Medien. Südostschweiz Medien's goal is clear: "We want to become the market leader in the couponing market in the Südostschweiz region," continues Joos.
After an introductory phase, exclusive deals for subscribers to the Südostschweiz newspapers will ensure reader loyalty. In future, subscribers will also benefit from additional convenient payment options. The online platform was developed by Newmedia AG, a subsidiary of Südostschweiz Medien. The platform was developed in such a way that cooperation with other publishers is possible.
